August Musings On September Issues

I’ll be honest- August is one of my least favorite months. I don’t know why but weird, not-so-awesome things always seem to happen in August, or the month has routinely carried the weight of transition for me. I moved during August (two years to the date!), school frequently starts up again in August, the calendar starts to get too busy in August, and summer movies are never quite as good in August. It could be the looming start of a new school year and the existential reminder that all good Rosé seasons must come to an end, or it could just be me.

So over the years I’ve tried to find little ways to take back this month and be intentional about enjoying it, and for nearly ten years now one of those ways has involved getting really, really, reeeeeeeeally excited for September issues. If you know me, you know this. The annual crowning achievement of every fashion magazine editor is their September issue, and while the magazine industry seems to be in upheaval now right alongside retail, we can bet that no matter what happens there will forever and always be excitement surrounding the inaugural weeks of fall fashion. I’m not sure why people don’t get this excited for spring fashion in February. It must be the pumpkin-spice-loving, Ugg-boots-wearing, Bath-and-Body-Works-obsessing white girl in all of us.

So let’s look at a couple September covers, though we’ll be sans Vogue today because they have to be all queenie and make a grand entrance after everyone else. However, we WILL make some speculative guesses!

Blake Lively for Glamour

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I like this cover. It’s cheerful. It reads a little more March than September to me, but it’s still very beautiful. I’m not a huge fan of the large flower on Blake’s neck, but the soft focus on her face is easily the first thing you notice anyhow. Glamour has really been playing with its cover design the past couple years and the playful font lends a decidedly millennial feel to this one, clearly reaching out to younger readers. Lively apparently spends a great deal of her interview discussing the Child Rescue Coalition, an organization that “provides law enforcement with technology to track and prosecute child predators.” It might be heavy subject matter for a September issue, but I have to say it’s great to hear a celebrity pushing the focus outward instead of talking about their latest reinvention of themselves.

Alicia Vikander for Elle

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This, in stark contrast to Glamour‘s, is actually the kind of cover I prefer. It may be a little boring to some but I like that it makes a plain, straightforward statement. The bold fonts combined with Vikander’s dress and shoulder-y stance give off a kind of eighties vibe. Speaking of Alicia Vikander, it isn’t as interesting to see who is chosen for a September cover as much as it is to discover why. I like trying to predict September covers based on who has projects coming up that month. Alicia probably snagged the cover in anticipation of her late-August movie Tulip Fever, and to ramp up buzz for her Tomb Raider remake in March.

For Vogue, rumor has it that a certain actress in an upcoming Darren Aronofsky film will be taking their September cover. If this proves true I’ll be a little disappointed beings that she had this coveted cover just four years ago AND she was on Vogue‘s cover this past December, less than a year ago! Give it a rest, Ms. Wintour. And a second prediction- Rihanna will almost certainly grab a September cover somewhere, be it with Allure or Marie Claire, due to the launch of Fenty Beauty on September 8. I’d be lying if I said I wasn’t excited for this launch. You know there’s bound to be some top-of-the-line lipstick in any beauty launch that Rihanna’s responsible for.

Selena Gomez for InStyle

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Ah, and now for the one that I subscribe to and don’t just pick up on occasion. This magazine has been undergoing a nonstop overhaul since Laura Brown replaced Ariel Foxman as editor-in-chief last November. Some of the changes I’ve loved, others not as much. The covers that Brown has overseen have been consistently fresh and eye-catching nonetheless. She really has done a bang-up job.

It’s seemed the entire print mag industry has been trying to get its sea legs as it adjusts to constant change these years. Some have shuttered completely (RIP Lucky, Self, and probably People StyleWatch, or whatever it’s called now, very soon). Waning relevance thanks to social media and online content, a struggling retail industry (affecting fashion in general), and a political climate in upheaval have made it a challenge for fashion magazines to keep up readership and relatability. It’s been good to see InStyle as one of the few print periodicals that has taken the bull by the horns and leaned in to the maelstrom of change these days. And Selena, the woman with the most Instagram followers in the world at 124 million, is having her moment with a Coach partnership and a new album out probably sooner than later.

Adriana Lima, The Weeknd, and Irina Shayk for Harper’s Bazaar

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And now for the wildcard. Selena and her boyfriend must be high-fiving each other over both claiming September covers this year- not something you’d expect to find on any male celebrity’s resume (save for the obvious i.e. GQ). I have to admit that I laughed out loud when I first saw this. The expressions on their faces somehow read super Zoolander to me. I’m pleased, however, that Adriana and Irina are the only models on the September cover lineup so far. The rest are musicians or actors. I have to say that I’m pretty burned out with the resurgence of the supermodel. I know for a while we all complained that the world of fashion had been given over to the celebrity and there was not enough respect being given to the model, the original and true muse of the industry. However, we’ve turned on the supermodel firehose these days with an endless barrage of Gigi, Kendall, Joan, Bella, Hailey, Kaia, Emily, Cara, and Karlie. Their omnipresence on our social media feeds has had a numbing effect on me personally, and I’ve struggled to relate one little bit to today’s supermodels. But I guess the point of a supermodel isn’t exactly relatability, is it?  And the day I do relate to one, well, that probably means I’ve somehow become one in some alternate universe.

Any covers you especially love? Or any predictions for those yet seen? Do tell, and first and foremost, try to enjoy your August! xo, MR

Photo credits by order of appearance: Nathaniel Goldberg/Glamour magazine, David Bellemere/ELLE, Phil Poynter/InStyle, Brigitte LaCombe

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Holy September fatness.

It may be the middle of August, and you may still be wiping that sweat off your sunburned brow, and you may still be pretending that it’s summer, but in reality … well, in fashion publication reality … we have officially turned the corner into FALL 2012. Where’s my evidence for this? Come Friday, all newsstands will have these lovelies happily perched on them, and they are the September issues.

These babies are the fattiest and most important issues of the year. People are frequently baffled as to why September issues are so ridiculously large. Your briefest answer lies in the fact that September ushers in the new season of fall fashion. We transition into a completely different way of dressing in the autumn, and designers often have had a lot of new and exciting ideas to showcase for it during the previous fashion week. Everyone is excited to show off the season’s best trends, all while coming together to see what’s lined up for the next spring. Spring brings a seasonal transition as well, but it’s never met with the same hype. Additionally, designers often take somewhat of a break over the summer, and so September is highly anticipated as a sort of ‘Back to Work! Let’s kick it into high gear!’ time. I like to think of it as the true ‘new year’ in the fashion and fashion publication world. In fact, you’ll notice that January issues are usually the slimmest of the year.

Folks working for any fashion publication will tell you that their goal is to always increase in page numbers from year to year, up from the page count of that same month during the previous year. In other words, Vogue (or any fashion pub.) always hopes that this year’s September issue is bigger than last year’s September issue, and because the September issue is always the biggest of the year anyhow, the ultimate goal is … for your September issue to be your very biggest yet. So in summary, fashion publications are graded based on the turnout of their September issues. If they’re bigger than the year prior, you’re right on the mark.

Here’s a picture of the fatty fat McFatterson September issue of Vogue for this year. I picked up the thing this afternoon and let me tell ya, it’s a beast. It is no joke. My arm shook as I held the thing up to take the stupid picture (and that’s silly Cosmo there placed on top just to give you a small reference for size). Lady Gaga is on the cover, which is a relatively safe choice considering she’s been on the cover of Vogue before and it was the year’s best-seller. No risks there.

I am personally looking forward to trying to pry the obese monster that is InStyle September 2012 out of my mailbox tomorrow, with Jennifer Lopez on the cover. It’s their biggest issue ever (fashion publication achievement unlocked). Seriously, anyone got a monkey wrench? My mailbox may choke to death; there’s no room for Jenny-from-the-block’s big booty in that mailbox!