Let’s Talk (More) About Glossier

A little over a month ago, a skincare and makeup brand named Glossier asked me to join their rep program. And if you know me, you know that this was very, very exciting. I figured it might be worth doing a full post to give you the low-down on what exactly this means (and what it doesn’t).

FullSizeRender 3

Let’s start with a brief word about the brand.  Glossier is the beauty brand born out of long-favorited blog IntoTheGloss.  Glossier’s goal is to “lay the foundation for a beauty movement that celebrates real girls, in real life.”  Their aesthetic revolves around the philosophy of “skin first, makeup second”, and that “skincare is essential, makeup is a choice.”  With the meteoric rise of makeup gurus like James Charles, Huda Kattan, and Jaclyn Hill with their extreme, maximalist makeup techniques using everything but the bathroom sink, it’s nice to see a brand essentially counter that movement with a minimalist, skin-first aesthetic.

IMG_4191

I can’t relate well to matte, exaggerated liquid-lipstick-lips or perfectly stenciled brows. There are moments for makeup like this, but it’s just not an everyday thing for me. Skincare, on the other hand, is an everyday thing for me along with a bit of color and accenting of features I like such as brows. Glossier’s ideas about beauty match mine- you should always look like you, and your skin should still look like skin, even with the extra bit of color or false lashes or foundation. And so their products like Boy Brow, Generation G lipstick, Stretch concealer, Milky Jelly cleanser, and the Super serums have been perfect matches for my everyday routine. Simple and natural, putting skin first, while adding just enough zing.

FullSizeRender

And so, Glossier has released their products slowly, with maybe one new launch every other month. Each product is meant to address a very basic need with the intent of being one of your staples. Whether it’s a truly excellent everyday moisturizer, or four brilliant shades of blush, or the perfect facial cleanser, Glossier products are meant to be your favorites that you wear everyday and repurchase over and over. Glossier also has the very democratic habit of crowd-sourcing their products, meaning they take the advice and input of their readers on IntoTheGloss to create the perfect skincare or makeup item based on the consumer’s desires.  Oh, and their design and branding are soooo dang cute.  Snapping a pic of your adorable pink pouch feels natural, even when mixed in with your other favorite stuff.

FullSizeRender 2

So what exactly does it mean now that I’m a “brand rep?” Well, it mostly means I love Glossier and the folks who work there noticed. I was asked to join the program by a Glossier team member because of my love for the brand as displayed on social media, and my frequent commenting on IntoTheGloss. A page was then created for me with a little introductory video, along with a list of my favorite products. When any purchases are made specifically through my page, I receive a bit of commission (5%- it’s baby commission!).  And for those who are purchasing Glossier for the first time, you receive a 10% discount when you purchase through my page too.  Below is just an image – click here to see my little vid (I talk to you!) and shop through my page.

Screenshot 2017-04-19 20.48.32

Now, here’s what being a Glossier rep doesn’t mean. It doesn’t mean I have inventory that I need to sell; all purchases through my link are fulfilled by Glossier alone. In other words, I make no direct sales. Being a rep doesn’t mean I paid startup costs either, since, again, you have no inventory as a rep and becoming a rep is free. Additionally, I will not be asking anyone to “join me on my journey” as Glossier reps don’t and can’t recruit other reps. The only way to become a rep is to be asked by Glossier. Also, there’s no incentive for me gaining a new, first-time customer. In fact, the only incentive there is for the new customer herself to the tune of a 10% discount on a first purchase. And finally, Glossier reps can’t see who purchases through their page; I can only see what is sold and how much commission I’m making that month (which, for me, rarely hits over $10!).

What I get to do: I get to tell you about new launches, probably share photos with you, and talk about the products that I love and how I use them. Also, if just one purchase is made through my page each month, I receive a $30 credit the following month. Not bad, and way to keep a loyal fanbase! And of course, if you do decide to click “Add To Cart” through my page, that’s not so bad either. Just look for the “You’re shopping with McKenna Rishmawy” icon to the top right like you see in the photo.

Please let me know if you have any questions about the brand or any products.  I’m more than happy to make recommendations. glossier.com/reps/mckennaxo, MR

Advertisements

Boy Brow? Oh Boy!

It’s no mystery that I love famed beauty blog Into The Gloss.

I was lead to discover it one day as I read an interview with Derek Lam in Allure magazine; he suggested it as a beautifully curated beauty blog from an insider perspective (that of beauty editor Emily Weiss).  I was in a classroom when I first searched the blog; I remember exactly what computer I was on.  At the time I’d been reading junky, more celebrity focused blogs here and there, but that deep craving for real product knowledge and in-depth discussion over the nitty gritty stuff in beauty wasn’t really satisfied by such content.  I also loved seeing what other people used in makeup and hair, but I didn’t have much of a broad platform for these discussions other than my friends and magazines.  I loved going through other people’s makeup bags and medicine cabinets (still do!) to see what they used; finding a fancy bottle of shampoo behind someone’s shower curtain is like finding hidden treasure!  And yes, that’s me sneaking behind your shower curtain like Norman Bates’ mom so leave out all your good stuff for me to see and play with.

Anyhow, Into The Gloss, and particularly their interview features, successfully scratched this itch that I’d apparently been dealing with and it had me addicted around February of 2011.  The site seemed to clarify my perspective and ideas about beauty and the specific things I love about it.  For instance, not liking makeup for the sake of makeup, but enjoying it (and shampoos and perfumes and facewash) for the environment it creates and the ability you have to curate your own special little collection.  It’s like an expression of your identity- the eyeliner you like to wear, the way you like to wear it, when you choose to wear it.  ITG felt like it had more philosophy and nuance behind it than blind allegiance to a certain look or brand; more discussion and just plain sharing than crazy video tutorials.  ITG also played a large part in building my confidence in going makeup-free.  I came to see that your bare, well-treated skin could be just as great a luxury as a rich, smoked-out eye.

So when Emily announced the birth and creation of a beauty line in late 2014 based on ITG philosophies and the desires of their readers, I admit that I reacted in a somewhat possessive manner.  No!  No no no.  The blog had gotten too big and too well-known already since I’d begun reading; it was no longer my special little secret and now there’s a product line coming out?  Too much!  Can’t handle it.  I basically hipstered out on the whole thing for a while.

But the line- named Glossier (say glossy-YAY)- is just so beautiful and is marketed just so well.  You cannot help but be impressed by the entire experience that Glossier gives its customer.  The packaging and social media interactions are unique and adorable, down to the very cardboard box your shipment arrives in and the emojis they use that come as stickers with your order.  Their “skin is in” philosophy comes through loud and clear with products like the Skin-Perfecting Tint that seeks to just keep your complexion even and glowing in a way that doesn’t cover up or even “make up” your face.

Glossier has a vision that feels clean, fresh, and also very French (which you know I love).  The focus is on items like masks, face mists, and balms, like a no-nonsense-but-somehow-still-indulgent spa day for your face.  You can tell how much careful thought and editing went into this line, with my favorite example being the trademark shade of “Glossier pink” on all their packaging which reminds me of that pink door in Palm Springs.  In fact, that’s what all of Glossier reminds me of- Palm Springs.  Modern, luxurious, and yet still a little raw thanks to it’s natural environment.

I just can’t help but applaud the whole innovation of Glossier, even if I am feeling a bit jealous of how popular and awesome they’ve become and how everyone now knows it and wants to have them in their medicine cabinet.

Today, however, I am celebrating Glossier’s newest addition to its line, and it’s their very first color product.  This is Boy Brow!

Glossier_boy_brow_2

I knew a color product was on its way from the line, but when I discovered that it was a brow product, I might have done a mid-air heel click.  Brows are having their moment, and I feel like we’re all looking for that one product (ideally not two or three or four) that takes care of the whole picture.  As shown in my post from just a few weeks ago, I sometimes use up to four products at once on my brows (dry brush, two pencils, and gel), and that’s not counting tweezers and any browbone highlighting I choose to do.  Even my CK One product that I love so much still has two steps to it.

So when Glossier announced Boy Brow as “brows goals achieved” in one step, I was skeptical.  If it was to be an all-in-one, this meant the following needed to be true: the brush would need to be strong enough to brush brows into your desired shape without leaving too much product behind, the formula pigmentation would need to be concentrated enough to not need more filling in with some other product, the formula would need to leave a nice finish with some shine, and the formula would need to last without being stiff.

Glossier_boy_brow_3

I purchased Boy Brow in black because I perceived the brown to possibly be too auburn/red for my brows.  I received it yesterday, and …

IMG_1176

BOY BROW!

To have my brows look the way I want with just a couple literal strokes of a wand is pretty dreamy.  The wax formula is inspired by traditional hair pomade with beeswax and canauba wax, which makes sense since guys typically use a creamy but tough pomade when they want their hair to stay in place; why not the same for brows?  The formula also lasts all day, as in I’m looking at myself hours later as I write this and my brows haven’t moved.  However, Boy Brow doesn’t stiffen in the way that one other product I use does.  I enjoy this other formula-that-shall-remain-nameless for its shine qualities, but it can leave my brows very stiff and you can feel the gel stretching when you make expressions with your face.  Not so with Boy Brow.

Application was a cinch.  A couple tiny, gentle strokes with the tiny, gentle brush delivered enough pigment to my brows without leaving clumps of goop behind, and my brows were given a thicker, more full appearance which meant no need for extra filling in with a pencil.  The finish has a slight shine to it without looking wet, and the small, tapered brush separates every hair.

Glossier_boy_brow_1

After using Boy Brow with completely successful results for the past two days, I’ve placed this puppy on my bathroom counter, where I try to leave the products I don’t want to leave home without applying first.  If it’s going to be that simple, why not keep this out where it’s always handy?

IMG_1180

Boy Brow comes in three shades, and I’ve left no filter on the first selfie above so you can see how the black shade matches my brows spot-on.  I’m sure there’s a Boy Brow match for you, too.  To shop Boy Brow or to browse more of their awesome products, go to Glossier here.  Thanks for the fun, Glossier!  xo, MR